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CRM is a crucial way in today's marketing, using customer knowledge to sustain business growth. Data Mining plays an important part in getting the detail information from a large number of customer database. This essay discuss how the DM function in CRM and give a case study of a famous cosmetics retailing brand to show the role of DM in marketing strategy.
The essence of market competitiveness is creating and delivering greater value for customers than competitors, which is not only a way to assess the competitive advantage, but also is the necessary condition for a market-driven organization. Thus in marketing process, enterprises must take creating superior customer value as the starting point and destination and focus on improving customer perceived...
With data of Chinese electronic listed companies, this paper empirically analyzes the impact of corporate governance structure, operation situation and external environments on the voluntary disclosure of companies' information. The findings suggest that the share ratio of circulation stock, percentages of independent directors, separation of chairman of the board and CEO, company size and profitability...
The rapid development of diversification strategy in China has attracted much attention. There are so many companies succeeded but more failed through diversification. Diversification is the main strategy of Chinese business groups and has much influence on the performance of enterprises. Based on the existing literature of this theme, this paper has synthesized some conclusions from domestics and...
Despite the growing body of real estate enterprise competitiveness literature, it is still widely recognized that analysis of the competitiveness of the real estate industry is limited. More and more attention is paid to the performance of Chinese listed companies. This paper applies principal analysis and OLS regression to study the relationship of the real estate listed company's performance with...
Budgeting is considered to be one of the most important management tools to steer the organization, evaluate its performance and motivate its people. Capital budgeting decisions affect the profitability of a business organization. This paper focus on the efficiency of capital budgeting. Over-investment or under-investment is inefficiency. Using Chinese listed company's data, we find that when the...
As a new participative pricing mechanism, pay what you want (PWYW) has some innovative characteristics making it can be served as a promotional tool to attract customers, as well as a profitable pricing mechanism, though it gives the entire price control to customers. Because of many unique characteristics, it is difficult for online service providers to determine the price of their services. In this...
The value-net is the product of the rapid development of information economy. It is a new business design that uses digital supply chain concepts to achieve both superior customer satisfaction and company profitability, and coordinates member firms within the value-net, and extracts the core capabilities of the value creation. This paper introduces the concept and model of value-net. According to...
This paper uses distribution test and Ordinary Least Square (OLS) regression model and cross-sectional Jones model to get the evidence which listed companies manage their earnings in order to meet analysts' forecasts. The empirical analysis concentrates on the companies which disclosure analysts' forecasts information in 2009. The findings generally indicate that companies tend to use earnings management...
The paper makes an empirical analysis on the characteristics and the main factors influencing the capital structure of listed companies according to the sample data of listed companies on GEM Board. The purpose is to provide useful data and experiences for the listed companies on GEM Board.
With the rapid development of information technology and network technology, electronic commerce as a new industry, bring new development opportunities for the economic development of the world. China's e-commerce starts late, the electronic commerce theory research is still in its infancy, the business model and profitability still exist many deficiencies, which will inevitably hinder the development...
The paper uses the factor analytic method to discuss the investment value of the Agricultural Listed Company under financial crisis. The conclusions are as follows: firstly, the investment value of the Agricultural Listed Company is not high in general, of these, only 37.5% of the Agricultural Listed Company has investment value; secondly, the lower scores of management performance factor and capital...
In order to evaluate listed companies' comprehensive performance and formulate investment strategy, this paper establishes evaluation index system of listed companies' comprehensive performance according to the combining principle of scientific characteristic and rational characteristic, objective characteristic and advisable characteristic. Meanwhile by using factor analysis method the paper establishes...
The listed companies will be specially treated when their business performance is bad or there are serious accidents, which is a rule to reveal the investment risk of stock market. So it is very important to study the performance of listed companies under special treatment (ST companies) for the development of stock market in China. We choose 50 companies as the samples in the ST plate of 2006 in...
The earnings of the listed company decides its value, measuring the quality condition of earnings synthetically is conducive to reflect the real state of profitability more objectively. Difference exists in the measurement of earnings quality for different industries, take manufacturing industry for example, this article will use factor analysis to construct a index system to measure the quality of...
More and more attention is paid to the performance of Chinese listed companies. Compared with the competitiveness of enterprises, the competitiveness of the real estate industry is more macroscopic. The factors influencing real estate industry competitiveness differ enterprise by enterprise. This paper applies principal analysis and OLS regression to study the relationship of the real estate listed...
We select the research data of the companies (in 2004–2009) which are listed on the Shenzhen small board Stock Exchange as the study sample, The way of empirical analysis of capital structure is in using the statistical method and multivariate regression model to estimate each parameter to research the factors; the study found that rates of assets and liabilities, the company size and asset structure,...
The aim of this paper is to indicate the M&A efficiency of commercial bank. We take a case in China Everbright bank and China Investment Bank, and evaluate the M&A efficiency by factor analysis and data envelopment analysis, used the data during the period of 1995–2003. The analysis result reveals that the conclusion got by two kinds of analysis methods is basically similar, the efficiency...
Based up on accounting information of the listed companies on China's A-Share Market, this article attempts to establish a financial crisis early-warning model which is capable of predicting company financial crisis while analyzing the causation of such crisis by adopting a distance discriminant analysis. Compared with the previous research concerned, the said model comprises the following: integrity...
The launching of Chinese GEB is playing a important role in the development of SMEs. However, due to both of the subjective and objective reason, the pullulation of the GEB enterprises faces a lot of difficulties, and the research focus on their pullulation and investment value. The paper researches the influencing factors of retail-listed corporation growth in factor analysis method and multi-variable...
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