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Setting up and retention of a brand's competitive advantage in the era of globalisation requires a permanent reaction to the alterations occurring in the company's environment. In his article, the author discusses the brand strategies that must be used if the company operates in international markets.
Przedstawiono analizę wpływu korporacji transnarodowych na wydajność pracy w poszczególnych działach polskiego przemysłu spożywczego w latach 1997-2005. Działy pogrupowano według udziału firm globalnych w ich produkcji. Okazało się, że bardzo istotny był ich wpływ na tempo wzrostu wydajności pracy.
Oceniono wpływ globalizacji i integracji z UE na rolnictwo, przemysł spożywczy i handel zagraniczny żywnością, napojami i wyrobami tytoniowymi. Potencjał produkcyjny rolnictwa i przemysłu spożywczego w Polsce jest znaczący; plasuje on nas na 5-6 pozycji w poszerzonej UE. Wejście do UE ożywiło polski handel produktami rolno-spożywczymi i przywróciło rolę jako eksportera netto tych produktów, ale nasza...
The industrial agriculture model is more and more criticized, most of all because of its external effects. Also its motive forces run out. This model is replaced with a sustainable agriculture model, which takes account of the limitations of natural resources, external costs and public good as well as social and economic objectives. Development of agriculture according to the sustainable agriculture...
The paper gathers and organizes the key events of the evolution of standardization and quality management systems in the global food sector with the special focus on the dairy industry. The quality is one of more important elements of modern business strategies – quality of products and services, but also the quality of administration, organization, work and environment.
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