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The increasing popularity in the new digital economy, and the Internet is considered a technology asset because its efficiency to quickly break geographical barriers. The purpose of this study is to explore from customerspsila perspective what attracts them to online auction sites and keeps them coming back. This article provides an understanding on online auction customer with loyalty of online customer...
The delivering service of commodity orders to buyers can be seen as the last mile of logistics service in the electronic commerce dealing, especially for the individual online auction through the C2C transaction. The home delivery service is a mode of delivering service, and there are several issues on it: what are determinates of logistics service quality on home delivery service and what the relationship...
Reputation evaluation in mobile commerce (MC) is a complicated system issue. After analyzing deficiencies of decision model in existing reputation management system, and combining with characteristic of MC, the paper presents a new reputation evaluation model (REM) used in MC. The model improves the reputation fraud prevention ability, for example, the cahoots fraud, the cumulating the reputation...
Consumers' loyalty is essential to the enterprises' success in e-commerce. In order to find out which factors have impact on consumer loyalty, a literature review was employed using content analysis and a "7C" model of consumer loyalty in B2C e-commerce was built. Then we did an empirical research to prove the reliability of the model. A questionnaire wad designed and data were collected...
In the era of network, B2B electronic commerce (EC) has become new bright spot and trend of future business development gradually. B2B EC has huge development potential in China. Therefore, the paper sets up coordinate control indexes system among enterprises of B2B EC, and analyzes fuzzy synthesis assessment model on coordinate control among enterprises of B2B EC, finally, the paper explains fuzzy...
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