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This article discusses the influence of customer relationship proneness in hairdresser's context. Data are collected using online survey. A conceptual model about customer relationship proneness, relational benefits, customer commitment and customer loyalty is proposed to explain the influence. Structural equation modelling is used to analyze the data. Empirical results show that customer relationship...
As two important concepts of relationship marketing, brand relationship and relationship benefits have received more and more attention by marketing scholars. Previous research focused on relationship based on personal relationship and the outcomes of relationship benefits. This paper investigated the relationship among brand personality, consumer personality traits and their perception of relationship...
Knowledge management as an intermediary force to study the relationship of social capital, knowledge management and performance in logistics companies. Construct theoretical model and select 157 samples for an empirical study. Structural equation analysis showed that cognitive and relational social capital have no significant positive impact on knowledge creation, and knowledge sharing has no significant...
The most crucial process of success in the logistics outsourcing is the selection of third party logistics (3PL) providers. So, the evaluation indicators system of 3PL providers has become a very important subject. In this paper, first of all, a three-lever evaluation indicators system is designed based on the long term cooperation between manufacturers and 3PL providers. Then, the modified grey multi-hierarchical...
The dynamics of business and software engineering in the flattened world poses both challenges and opportunities in terms of pedagogical exploration and innovative experiments. A generic pedagogical scenario is to serve the purpose by incorporating two empiricist approaches in management education to emphasize situated authentic experiences in context. A case contextualized game for software project...
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