The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
In the past ten years, a steady stream of research has focused on the relationship between market orientation and performance. Many empirical studies have shown that market orientation is positively related to performance. However, the question whether the positive market orientation-performance relationship is robust across different contexts is not clear. Prior empirical research has been mixed...
As the most foundation of market orientation, which is the cornerstone of modern marketing thought, customer orientation is the focus in theory and practice. This study reexamined the direct relationship between customer orientation and business performance from a cultural perspective, and showed the moderating effects of manufacturing versus service firms non-nation-own versus nation-own firms and...
This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra-organizational members' perceptions of the market orientation...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.