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In article author presents study outcomes regarding preferred purchase places of ecological food, which starts to find interest of broader purchaser group on the Polish comestible market
Podmiotami badań były dwie spółdzielnie mleczarskie, usytuowane obok siebie w jednym województwie, w latach 2004-2006. Badane mleczarnie różniły się między sobą zdecydowanie odmiennymi kanałami dystrybucji swoich produktów mleczarskich. Kondycja ekonomiczna mleczarni II, która korzystała wyłącznie z własnych hurtowni i sklepów firmowych wyrażona w postaci 11-tu wskaźników ekonomiczno-finansowych była...
The results of survey carried out by the Institute for Market, Consumption and Business Cycles Research (IBRKiK), presented in the article, show the state and directions of rationalisation actions undertaken by manufacturers, wholesalers and retailers in the distribution channels. The developmental transformations taking place recently in the domestic market require intensification of the processes...
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