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A virtual world is an Internet-based simulated environment which users inhabit and where they interact via avatars. As a new information technology innovation, it has developed very fast and has brought about economic success for organizations and individuals. Very limited research has been done to date to investigate virtual worlds. This paper presents a research framework to investigate the acceptance...
This study is based on the theory of organizational behavior and from the perspective of the organization overall information system benefits. Reviewing the studies of technology acceptance model, innovation diffusion theory and self-efficacy, this study summarizes the major contributions and limitations, establishes the new direction. From the perspective of cognition and behavior, this study introduces...
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