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The products of higher education provided to the customers by colleges and universities are service. Service attribute is the basic characteristic of higher education. Whether customer is satisfied is very important to the future of college. The model of service customer satisfaction in higher education is established to explore the relationship of service quality, image of colleges and universities,...
The purpose of this article is to demonstrate a method that can identify service attributes to improving service quality using service performance index. In particular, the problems of multicollinearity and whether all relevant attributes are included in the index are considered in the partial least squares method, and a service improvement score to identifying the improving priorities for each service...
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