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Numa época em que a China assume um papel cada vez mais influente na geoestratégia mundial, sobretudo através do poderio económico e diplomático, persiste ainda algum desconhecimento sobre a cultura chinesa (Jullien, 2010). O objetivo deste artigo é contribuir para a compreensão dos valores da cultura chinesa analisando os conceitos de cultura e de comunicação na sociedade chinesa à luz das dimensões...
The terms T and V, based on the Latin pronouns tu and vos, are more connected with a specified society and its culture than with the language they belong to. The terms concern human behaviours and interpersonal relations and they change constantly as the relations evolve. The system of T‑V terms in European Portuguese is very rich, that is why its teaching is a true challenge. It is not really about...
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