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This paper presents a case study on the use of mobile digital services through smart phones to enhance known value chains by increasing the lateral margin value of services in the charity industry. Based on empirical data gathered from research, surveys and interviews, detailed recommendations and considerations for the design of mobile digital services are discussed: location services, in particular,...
The value added process of mobile commerce value chain is studied. Technical aspect of mobile commerce has matured, however, development of any industry needs a stable and sustainable benefit pattern, thus the research of value chain could find and enforce the mobile value chain increment, besides pushing the industry forward. First, the activities of different stages in the mobile commerce are analyzed...
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