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Sponsored search advertising (SSA) markets have witnessed soaring bid prices from advertisers, which have been considered to be a potential challenge to the long-term stability, profitability and effectiveness of the SSA ecosystem. One approach to addressing this challenge is identifying cooperative and stable bidding strategies for competing advertisers with the objective of reaching socially optimal...
The Iterated Prisoners Dilemma (IPD) is often used to model cooperation between self-interested agents. In an earlier study, we introduced a framework using IPD to study the effects of species-level competition on the evolution of cooperative behaviour. In this paper, we extend the previous work, using co-evolutionary simulations of interactions between species of IPD-playing agents to investigate...
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