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Emotional response to food has been demonstrated to provide valuable information in today’s competitive markets. However, emotional response is likely to be context dependant and hence using a written scenario in, for example, central location tests may increase the relevance of the emotional response profile data collected for products. This study aimed to evaluate the effects of using a freely elicited...
Consumer liking is critical to the success of foods and beverages in the marketplace. In addition to the sensory properties, the context in which a product is consumed can influence how that product is liked. The aim of this paper was to examine the effect of different evoked consumption contexts on consumer hedonic responses. Written scenarios instructed consumers to imagine their own consumption...
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