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This article investigates how the Governments of the 22 Iberoamerica countries carried out touristic promotion ad dissemination. Digital strategies and 2.0 communication were analyzed: the interactive communication platforms used, supply, updating content, users participations, and interaction for which a combination of qualitative and quantitative methodologies were applied from used monitoring official...
Différent d'autres langages comme le langage politique ou encore journalistique, … le tourisme a sa propre ligne linguistique. Le langage du tourisme oblige les praticiens du tourisme et les touristes à l'apprendre continuellement. Il couvre toutes formes de communication touristique à toutes les étapes du voyage, safari et séjour. Cet article cherche à se livrer à la médiation entre l'expertise langagière...
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