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With the rapid development of smartphones and personal tablet computers, it brings a greatly growing rate of ubiquitous applications for location‐based services (LBS). One famous LBS is the mobile advertisement. A mobile advertisement system brings benefits and opportunities among users, service providers, and advertisers. In this paper, we propose a personalized context‐aware mobile advertisement...
With the growing number of smart phones, the positioning issue for location-based service (LBS) in cellular networks has got much more popular and important in recent years. This paper proposes a signal-aware fingerprinting-based positioning technique (SAFPPT) in cellular networks, which contains two positioning methods: (i) Continuously Measured Positioning Method (CMPM) and (ii) Stop-and-Measured...
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