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Keyword auctions were widely used by search engines to sell the advertisement on the result pages. To date, the most widely used auction mechanism is wGSP (weighted and generalized second-price). This paper presents an optimal pricing strategy under wGSP for advertiser to bid keywords for their websites. In brief, the
The Net and Web technologies effectively and efficiently accelerate secure e-commerce transactions by reducing what is known as the Total Cost of Ownership (TCO) for commercial activities that a business normally incurs. Businesses choose a keywords advertising that best describes their main Web pages. The pages are
list products based on keywords. As the inherent limitation, keyword browsing makes it difficult to find the exact products that human being desire. In this paper, we propose a visual search algorithm based on contour salient. The proposed approach extracts the object edge using Canny edge detector, and then chooses the
Electronic Commerce has offered a convenient way for people to go shopping on the Internet. However, it is difficult for Internet customers to select a valuable item from the great number of various products available on line. When we use a keyword and search in a EC website, the ranking algorithm of products is
Web personalization is the customization of information or services provided by the Web site according to user needs, through the knowledge of the navigational habits of users and individual interest, combined with the content and structure of Web sites. Objective of Web personalization is to provide information needed by user, without having to ask the user explicitly. In this paper we present analysis...
The insufficiency of consumer's trust is one of bottlenecks to China online shopping, and now most Web sites resort to the renowned third party or trust displaying mechanism to promoting consumer's trust. However, whether the two kinds of trust promotion strategies above have the same effect? And whether their own attributes and assurance contents have the significant influence on consumer's trust?...
also business services are affected. At the same time, the main electronic catalog enquiring service-based on keywords also exist the problems that customers can not enquiry similar semantic and the related semantic goods and many other issues. For the customers, it is difficult to simply use keywords to faithfully
similar product images on shopping websites, ranking product tags by text aggregation, and re-search textual items consisting of semantic meaningful tags to make a recommendation. In addition, users can choose automatically suggested keywords to reflect their intentions. Subjective evaluation has demonstrated the
effect, logistics and distribution, information technology and keywords, etc. to proceed, propose and promote the initiatives of the development of Nongjiale e-commerce, and make prospects for its future development trend.
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