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Keyword auctions were widely used by search engines to sell the advertisement on the result pages. To date, the most widely used auction mechanism is wGSP (weighted and generalized second-price). This paper presents an optimal pricing strategy under wGSP for advertiser to bid keywords for their websites. In brief, the
The Web has the potential to become the world's largest knowledge base. In order to unleash this potential, the wealth of information available on the Web needs to be extracted and organized. There is a need for new querying techniques that are simple and yet more expressive than those provided by standard keyword
Topic-oriented search engine (topic-search) is a new IR service which provides compounded types of information with certain user queried topic in one page. It firstly categorizes user query into a certain domain, and then organizes several types of information based on the query keywords into a magazine-style topic
this job fairly well, but does not perform as well when the feedback information is only about non-relevant webpages. In such an unfavorable circumstance the legwork mechanism assists the suggesting module by handing over the relevant information after finding one or more webpages, containing at least one clue keyword
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.