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The paper presents a novel benefit based query processing strategy for efficient query routing. Based on DHT as the overlay network, it first applies Nash equilibrium to construct the optimal peer group based on the correlations of keywords and coverage and overlap of the peers to decrease the time cost, and then
Search results in technical forums are typically keyword based. The relevance of a link is usually gauged by closest content match. However, it has been shown in literature that users' click behavior is an integral part of deciding the relevance of a search result. Moreover, it is not just the number of clicks that
For the foreseeable future, sponsored search appears to be the principal revenue source for web search engines. However, user acceptance of the sponsored link is not high. Based on the technology acceptance model (TAM), this paper designs the acceptance model of sponsored link to explore factors influencing user acceptance of the sponsored link. Surveys with college students and white collar (n=162)...
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