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In a faceless business transaction such as in e-commerce, trust plays a major influence on a customer's decision making behavior. Trust on e-commerce is very much dependent on the information obtained from the vendors' websites. From our own personal experiences with e-commerce websites, it is not unusual to find some essential information missing. In this paper, we present to the readers our findings...
Reputation systems have been popular in several online market places involving anonymous players as it can provide crucial information on the trustworthiness of an object or individual player to combat selfish and deceptive behaviors from peers. Individual feedbacks on the quality of past association are the fundamental building blocks of reputation systems. Careful consideration in aggregating feedbacks...
This paper uncovers concealed relationships between trust and competitiveness. This study analyzes the effect of these factors on human online decision process and how they influence the business-to-consumer (B2C) outcome when they are used collectively. This research provides a toolset for users to gauge the level of trust and competitiveness of a Web site prior to their engagement in online decision-making...
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