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One of the marketing's dynamically growing branches is the place marketing. More and more settlement realise the importance of it and use its instruments. The following research paper is about place marketing. Out of the three main target groups of the place marketing, we focus on tourists and examine their decision-making process and attitude.Purpose – The aim of this article is to recognize the...
Purpose – This paper aims to explore the main characteristics of the home cinema as well as to study the various influences on the choices regarding watching movies at home. All the while the paper also seeks the answer to find out what opportunities could be pursued for the sake of leading the consumers back to the legal territory.Methodology – Apart from the literature review, the study contains...
This paper is a literature review to compare selected dimensions of manufacturing, services and R&D sectors supply chains. Each supply chain is seen as a system which proper input should be proceed to gain appropriate output. Therefore, to study the supply chains, inputs, outputs and the processors specifications should be considered and the most common characteristics of each sectors’ input...
Purpose – Emerging customer needs are calling for companies to quickly create new solutions in business front-end e.g. in sales situation. However, bypassing predefined product development processes and thus product definition turns to be problematic and leads later problems in product management. The main objective is to study what kind of special issues is related on defining product data when rapidly...
Purpose – The purpose of this paper it to provide practitioner and researcher lessons learned from applying a safety culture maturity model in the oil and gas industry in Thailand. It proposes a roadmap to improve safety culture maturity in an organizationDesign/methodology/approach – A safety culture maturity of 5 levels was chosen (Hudson’s model) to be applied in oil and gas company, and a ...
Purpose - To do the research of competitiveness, balanced scorecard theoretical aspects, to indicate how balanced scorecard concept can increase competitiveness of private health care companies in Latvia.Design/methodology/approach - Research methodology includes the analysis of theoretical background and two survey data about private health care companies in Latvia.Findings - Globally recognized...
Purpose – Companies engage in various relationships with external stakeholders to create attractive offerings. The purpose of this study is to describe the most common business collaboration concepts, and compare their characteristics. The concepts are evaluated in terms of their implications for companies, particularly in innovation and NPD collaboration contexts.Design/Methodology/Approach – This...
Zdefiniowano inżynierię materiałów budowlanych i wskazano jej cechy szczególne. Podano słowa kluczowe opisujące obszar badawczy oraz skalę rozpatrywanych zjawisk. Scharakteryzowano trendy badawcze w odniesieniu do wiodących idei, mechanizmów procesów i rozwiązań materiałowo-technologicznych. Omówiono zagadnienia modelu materiałowego, modelu użytkowania, doboru i oceny przydatności materiału oraz zrównoważonego...
The panel contribution provides a snapshot of research activities and facilities at Canadian Universities. Academic and industry sectors in Canada have developed excellent synergy which has resulted in special modes for research support and research topic selection in the different regions of this vast country. This synergy has spurred innovation and resulted in several identifiable industry successes...
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