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This paper studies behavioral economics of sports lottery product considering three kinds of conditions including single item of reward, multi-item of reward with equal number and multi-item of reward with increasing number based on cumulative prospect theory. The study indicates that the price for sports lottery increases and the total funds raised increases as the items increasing, and the pricing...
This paper studies the aggregation and diffusion of technology development in the large-scale sports events and analyzes the great aggregation and diffusion effects of the aggregation-diffusion conduction of technology value; it demonstrates the basic path of the conduction and builds the aggregation-diffusion model based on the conduction in the large-scale sports events; it illustrates the intrinsic...
By adopting game theory, This paper is on the study and optimization of "Furubotn-Wiggins model", finding out and making up for its inherent flaws, so as to draw the conclusion that Sports business bankruptcy can be avoided by the strengthened information communication in sports business. And this paper also puts forward concrete institutional arrangements measures on the resolution of the...
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