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W niniejszym artykule zostały opisane kluczowe kompetencje i umiejętności potrzebne kierownikom jednostek samorządowych w wykonywaniu ich ról menadżerskich i funkcji zarządzania. Szczególny nacisk położono na umiejętności decyzyjne, czyli te kompetencje, które umożliwiają kierownikom podejmowanie właściwych decyzji. W część badawczej postawiono pytania: Jakimi kompetencjami powinni charakteryzować...
Promotion of towns (as the research topic presented in the article) has become in recent years a key element of management. Analysis of towns’ promotion covers usually the following issues: the prestige of the city, its attractiveness for inhabitants and touristic and a cultural potential. In this context often the term ‘city brand is used. It should be implemented based on coherent promotion strategy...
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