The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
O2O E-commerce is booming. The consumer trust is important to the development of O2O, so this paper studies the related factors of consumer trust degree of O2O in four dimensions, including customer factor, vendor factor, website platform factor and transaction environment factor. We set up a comprehensive evaluation method based on Analytical Hierarchy Process and the fuzzy analysis. Empirical analysis...
Positive feedback from previous users can affect consumer behavior towards an electronic commerce website. Social Network Sites provide a way to gather feedback from SNS users and show them on websites, but not much research has been done on this type of feedback mechanism. In this study we investigate the influence that SNS-based feedback has on the behavior of consumers, comparing the effect in...
Abstract-Consumer trust has been more and more recognized as an important factor for a successful e-commerce vendor. Based on the previous research, this paper developed an extended model for analyzing the main attributes of trust of the users in China. A survey regarding the trust of e-commerce users is conducted to empirically test the model. The result shows the perceived reputation and size; the...
With the popularity of Internet Consumption, students who are high-connected with internet turn into the main source of consumption online, so they have already become an important part of segment market that cannot be overlooked, coming along the online sales activities. For this reason, getting a better understanding of the characteristics of college students' online shopping behaviors, as well...
With the most concentrated netizens and sound network infrastructure, campus has its own superiority and characteristics in campus e-commerce development. Combining SWOT method, this paper analyzes the internal merits and demerits as well as external opportunities and challenges in campus e-commerce and puts forward some relevant strategies on the development of the campus e-commerce.
Recently, the traditional flea markets for college students have a lot of flaws and defects. The existing C2C E-Commerce Web sites have not provided a stage for college students, who are in the ranks of the special groups. This paper devotes to create an on-line flea market which is faced with the Higher Education District focusing on college students. Firstly, it investigates the satisfaction of...
In the competitive electronic commerce market, how to evaluate and improve the qualify of its service has become a focus problem. The quality evaluation model of electronic commerce service based on the AHP-FUZZY combines both qualitative analysis and quantitative analysis, forms the overall evaluation framework through the use of evaluation indexes, which draws the comparable and analyzable indexes...
Driven by the demands of daily living, China's mobile payment market is growing up fast. Contactless mobile payment technology characterized by RFID will give our e-commerce market great change and it is to determine the success of mobile payment. This article focuses on the analysis of key enabling technologies for China's mobile payment and compares the advantages and disadvantages of various technologies...
In order to protect the security of online transactions, e-commerce systems generally use PKI technology to meet the security demands of identity authentication, confidentiality and integrity of transaction information. But as storage carriers of digital certificate, IE browser is not safe or portable, and although USB-Key is relatively safe and convenient, it is easily be forgotten to carry. What's...
As the undergraduate are the prosperous consumers in future, their consumption behaviours are important for the success of the online retailers. Recently the B2C and C2C of e-commerce has brought great benefits to the consumer and merchant. According to the theory of reasoned action(TRA) developed by Martin Fishbein and the theory of planned behavior (TPB) proposed by Icek Ajzen, a widely survey are...
This paper is based on a preliminary investigation of the current logistical and supply chain issues of China's E-business-transformed agribusiness. It aims to find solutions through practical applications of the Value Trust Network (VTN) model. The literature on this topic is extensive, with E-business being a huge topic of interest. Previous studies have made inclusion of such a study regarding...
The convenience brought by the online store is more than a physical store, but the development of China's Internet store is also in its infancy, at present, there are a number of related thesis for the network which study the trust, but the result observed in the research is related to most of the trust before buying and e-commerce environment of trust, Therefore, the primary focus of this study is...
Online store is convenient than a physical store, but the development of China's Internet store also in its infancy. Many literatures for the network study the trust, however, most of them studied before buying and e-commerce environment. My study hopes to buy a whole online store for the flow-way trust the focus of the theoretical study to explore the impact of today's trust. The trust put forward...
Electronic commerce (E-commerce) is an important Internet application that is significantly changing the way of commercial transaction and our daily life. Especially, college students are zealous for every novelty, including E-commerce application growing up quickly these years. Many students usually buy books, CD, gadget in Internet, they are familiar with this model of purchase. Meanwhile, it has...
Firstly, mobile commerce adopters have been classified into three roles as technology user, network member and consumer. Secondly, based on this, this paper investigated whether such three roles have different customer attitudes. Finally, consumer attitude affecting adopt intention for mobile commerce has been verified. As for sample data, 245 questionnaires of college students have been collected...
This research investigated whether perceived usefulness, perceived easy use, security and privacy, perceived behavior control can influence customer attitude, which in turn, leads to adopt intention for mobile commerce in China. Based on the data collected from 268 college students who are mobile users, we found that perceived usefulness, perceived easy use, security and privacy, perceived behavior...
This paper comes from the Undergraduate Fund Item, named C2C Campus Trade Website, with fund No. 20071101. It compares and analyzes the characteristic of campus E-Business, brings forward a set of campus trading website frame with our own intellectual property rights. It also analyzes the system flow of the campus E-Business, and describes the development of campus E-Business and the whole social...
Researches in mobile commerce have increased significantly with the emphasis on identifying new applications, designing frameworks, and engineering network solutions. Mobile payment is a natural successor to Web centric payments which has emerged as one of the sub domains of mobile commerce applications. A study reveals that there are wide ranges of mobile payment solutions and models which are available...
Customer experience is an important consideration in the establishment and maintenance of long term relationship between firms and their customers. The purpose of this study was to propose and test an integrative model for examining the relative influence of online store perception on customer behavior. The empirical results showed that physical presence, competence, and enjoyment were the important...
This paper utilizes 587 sample data collected from three cities-Shanghai, Nanjing and Wuxi, adopts the theory of planned behavior(TPB) to study consumers' online shopping behaviors and builds the Logit model, then based on which Eviews5.0 statistical software is employed to process sample data by Logit regression. The result of our study indicates that online shopping intention of consumers is more...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.