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In recent years, with the intensification of market competition, more and more firms tend to use gift cards promotion. In this paper, we develop a promotion strategy model in which the retailer offers gift cards to consumers who purchase a certain amount of money. We analyze cases in which the category of the products is multiple in terms of prices and qualities. We show that the optimal face value...
The promotion method can effectively improve the enterprises' economic efficiency or not, it is a question that all enterprises are concerning. Taking economic value added (EVA) as the evaluation index for the promotion effect, it can really reflect the operating results of enterprises, pay attention to the sustainable development of the company, promote enterprises to implement more effective promotion...
Gift cards are widely used by many enterprises nowadays for products promotion. Gift cards are used not only for a basket of goods, but also for some specific kinds of goods. In this paper, we characterize consumers' purchasing behavior according to descending consumers' reservation price, then develop a model to derive the optimal purchase amount threshold and gift card value. We find that offering...
Promotion plays an important part in common market economic activities. How to analyze the efficiency of a promotion? Because the effects of promotions always have hysteresis, using the final results of one promotion to analyze the effects lacks significance; also, it is difficult to analyze the correlations between promotion results and promotion methods. So, utilizing existed data to do statistic...
The aging population is an unavoidable development trend over the world. Our country has become a member of the countries of aging population. In recent years, the governable income for the elder has been increased constantly and on that point, those persons will have more leisure time and the better physical situations, which all simulate the rising of the demands of the elder tourism. Therefore,...
Standard setting has effects not only on encouraging innovation but also retarding from it. It is known that product standards urge to popularize the product and promote innovation while they cause market lock-in to this product. Moreover, choosing technology by product standardization would create innovation by promoting product development for next generation. However, the effect of testing standard...
This paper discusses the connotation of eco-enterprises and their core competence. And it analyzes the related concepts and applies the theories of the PSR (pressure-state-response), and by coupling the PSR theory with the core competence of eco-enterprise, this paper puts forward three models for the core competence promotion of eco-enterprises: PSR series model of supply chain elements, PSR integration...
Most of the prevailing chronic diseases in the world have an important nutritional component by directly causing a specific disease, enhancing the risk through phenomena of promotion, exerting a beneficial effect in decreasing risk, or preventing the disease. International studies in geographic pathology have shown that a given disease may have vastly different incidence and mortality as a function...
The problem of the very low use of structural steel in buildings in Chile in particular and in Latin America in general is analysed and the conclusion reached that the reasons are not technical nor economical but cultural and historical. Applications are shown of successful projects. It is finally submitted that the opening of the area to world trade by treaties such as Nafta, Mercosur, Apec and...
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