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Since its first entry into the literature discussion in the 1980s, customer relationship management (CRM) has found its way into nearly every company. Concepts like personalization, loyalty programs, and customer valuation are used regularly to interact with and prioritize customers. Unsurprisingly, this more widespread use has changed our understanding of CRM substantially and as a consequence, the...
This paper provides a critical analysis of the impact of advanced technologies on our daily lives. It is contended that the integration of four key drivers (mobiles, data, sensors and social media) has a profound impact on society and human interaction on the social as well as the business scene. Whilst this impact has been intrusive, in that integration of these four key drivers eliminates the natural...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.