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Web sites are acknowledged as essential to the marketing of brick-and-mortar companies in the maturing e-commerce marketplace. Knowledge of how to position these companies' Websites effectively is thus regarded as essential by scholars and practitioners. By investigating consumer cross-channel behavior, the current study was designed to reveal determinants of consumers' e-loyalty. Two hundred and...
1120 questionnaires are collected by survey, and structural equation model (SEM) is applied to research effect of current Chinese cultural values on consumption attitude loyalty. The research indicates that cultural values of ldquolong term versus short term orientationrdquo, ldquouncertainty avoidancerdquo, ldquotime orientationrdquo, ldquoaffectivity versus affective neutralityrdquo positively affect...
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