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Web sites are acknowledged as essential to the marketing of brick-and-mortar companies in the maturing e-commerce marketplace. Knowledge of how to position these companies' Websites effectively is thus regarded as essential by scholars and practitioners. By investigating consumer cross-channel behavior, the current study was designed to reveal determinants of consumers' e-loyalty. Two hundred and...
University students have been the most important online consumer group. Accordingly, this research intends to build up a university student behavioral intention model originally based on technology acceptance model (TAM), to explore the contributing factors of intention of online shopping and their interactive relationships. We conducted sampling survey of students from Guangzhou Higher Education...
After the appearance of related marketing paradise, the emphasis on trust has been applied widespread by more and more researchers. But the role of trust often appears in business-to-business (BtoB) exchanges. Articles about organizations and consumers are very few. Basing on the high-priced products selling in retailing, this article defines the variable of trust and analyzes the ways how to measure...
This paper identifies an ignored and endangered species: the mature male shopper, who we have named the Greydollarfella. Based on current research and interviews, we describe this fellow and attempt to differentiate him from other consumer segments. The Greydollarfella, unlike younger men, appears not to like shopping and so is often ignored by retailers or excluded from the retail environment. We...
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