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With the competition environment of economic globalization and market internationalization, this paper systematically analyzes some important points of brand and competitiveness, attempts to generalize the main sources of cigarette brand competitiveness from both intrinsic and extrinsic aspects. At the initial phase of brand development, cigarette brand image and impression are of great importance,...
In this paper, we study how the heterogeneous consumer valuation of product quality influences the firm's product variety decisions, i.e. (a) the product variety in a product line; (b) the quality of every individual product; and (c) the product prices. First we consider in our analysis a simple uniform consumer valuation distribution (CVD). Then we shift to more complex CVDs such as the triangular...
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