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This paper presents a customer segmentation model in coal enterprises based on SOM neural network. The index system in this model is designed into seven indexes according to the customer lifetime value and behavior character. Then it is divided into six sections to calculate much data in database of information system based on the SOM neural network. After completing the quantification and standardization...
Rule extraction aims to ultimately improve business performance through an understanding of past and present search histories of customers. A challenging task is to determine interesting rules from their heterogeneous search histories of shopping in the Internet. For this purpose neural network (NN) and canonical correlation analysis (CCA) are used. Customers visit Web pages one after another and...
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