The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Purpose: Specification of the identity of a selected automotive brand – Jeep on the basis of the analysis of the advertisement content and verification of its correspondence to the brand image presented in the literature. Design/methodology/approach: In order to determine the identity of the brand we analysed the content of 13 advertisements of the Jeep brand available on YouTube. Then we conducted...
Cel: Identyfikacja wizerunku marki motoryzacyjnej Jeep w świetle wyników badania ankietowego konsumentów oraz porównanie go ze stanem zagadnienia prezentowanym w literaturze. Projekt i metody: Przeprowadzono badanie ankietowe na próbie 56 osób - użytkowników samochodów Jeep i osób zainteresowanych zakupem. W analizie wyników wykorzystano analizę ilościową i jakościową tekstu. W analizie ilościowej...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.