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At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. “What's Hot?” and “What's next?” are always the most common questions. Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run business. The Digital marketing...
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. “What's Hot?” and “What's next?” are always the most common questions. Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run business. The Digital marketing...
In recent years strategic planners have come to realize that, in line with the marketing concepts, mission statements must be customer-oriented, since the customers have been dealing with the firm actually. Under the background of Ecommerce, traditional marketing is challenged to a large degree. Based on the Customer Life Cycle and Extended Marketing Mix (7Ps) Model, this paper attempts to explore...
Country image, dimensioned by innovation, workmanship, design and prestige has become one of the competitive sources when products are sold in global markets. The paper examines the relationship between country image building and industrial upgrading, and explores ways to establish country image through apparel industrial upgrading efforts such as process upgrading, product upgrading, functional upgrading...
A trend among manufacturing companies is offshoring of R&D. The aim of this study is to investigate Swedish companies' offshoring of R&D activities to China, utilizing both a survey and explorative case studies. The survey results show that 9% of the companies have offshored R&D to China, that performance in China is satisfactory, primarily in terms of costs, and that there is a need for...
The process of technology development and the theory of introducing a product to market have both received significant attention in the literature. Likewise the process of venture capital investment is a much studied area. However each subject makes scant reference to the other, though in reality they are inextricably linked. This paper explores the insight which can be gained by developing a systems...
In the context of globalization and the hard competition it results in, companies do their at most in order to stay competitive, maintain and increase their market parts. Innovation is proven to be the best and surest strategy to carry out these objectives. TRIZ, theory of solving inventive problems, is a powerful creative tool for systematically generating innovative ideas and efficient solutions...
SMEs have become the main force of China's economic development. Management of small and medium-sized enterprises is one of the main themes of management in China. From the angle of development, this article probes into the future development strategies of small and medium-sized enterprises of our country, on the basis of analysis points out the competitive pressure that the small and medium-sized...
In the era of e-commerce, business enterprises have quite different features. In order to take full advantage of e-commerce, enterprises should carry out corresponding management innovations. Enterprise innovation management can help enterprises to achieve rapid development so as to win business opportunities, to get access to markets and obtain maximized profits. This study examines the new requirements...
This paper focuses on the impact of wireless technologies on the newspaper industry in the United States. Using The New York Times as a case in point, the paper discusses how newspapers have embraced a new kind of product innovation driven by customer needs and defined by mobile technologies. The management of The Times rethought their paperpsilas technology strategy and marketing strategy, and developed...
An extensive body of research suggests that an organizationpsilas ability to achieve its goal is a function of the congruence between various components. Following the concept ldquostructure follows strategyrdquo, this study suggested that suited strategy-structure fit should enhance pos-acquisition technological performance for the high tech firms. Further, this study also wishes to examine effects...
The importance of marketing and sales is undeniable. However, owning strategic technologies and new products obtained through innovation, reforming and R&D is crucial in accelerating the development of a manufacturing corporation. It requires powerful energy to realize the innovation of a corporation. It is not possible to innovate a corporation within the formal organization. It is also necessary...
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