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This paper proposes an integrated conceptual model for analyzing user adoption behaviors towards mobile marketing platforms from a two-sided market perspective. Both the consumer side and the merchant side are modeled based on extending classical theories with newly introduced factors reflecting cross network effects, and the two sides are integrated in the overall model which reveals the dynamic...
With the good customer foundation and increasing revenue, m-commerce is on the growing development stage. Although there are many literatures about the factors affecting customer intention in internet-based e-commerce contexts, it is necessary to do an empirical validation in m-commerce contexts. Factors of trust and social influence integrated to TAM were used in the conceptual model. Empirical data...
Mobile data services (MDS) have been attracting increasing scholarly attention in recent years. In this paper, a cross-disciplinary model, established with established critical factors derived from traditional information systems models and the means-end chain approach, is used to explore what affects customers' willingness to pay for MDS. In addition, the hybrid framework highlights the multiple...
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