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With the good customer foundation and increasing revenue, m-commerce is on the growing development stage. Although there are many literatures about the factors affecting customer intention in internet-based e-commerce contexts, it is necessary to do an empirical validation in m-commerce contexts. Factors of trust and social influence integrated to TAM were used in the conceptual model. Empirical data...
Objective of this research is to investigate customers' adoption of M-payments by examining the adoption determinants that are specific for the M-payment context. For this aim, we are going to review some adoption theories and previous studies which have been done in adoption of m-payment area and extract the most significant factors and finally develop appropriate model for Iranian customers. The...
Users may use a mobile service in various contexts. It is critical to study how users' perceptions and intentions are affected by context. We discuss the definition and structure of context, then propose a contextual acceptance model of mobile commerce based on TAM. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates that context has significant...
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