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El concepto de «consumo socialmente responsable» (CSR) tiene una importante tradición en la literatura de mercadeo y recientemente en la de responsabilidad social empresarial. Sin embargo, el carácter complejo y dinámico del concepto hace relevante un debate sobre su medición. El presente artículo aporta una revisión de la literatura de forma comprensiva sobre el CSR guiada por la pregunta sobre la...
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