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Previous research demonstrates that consumers support firms’ CSR activities, and increasingly demand socially responsible products and services. However, an implicit assumption in the extant literature is that the purchaser and the consumer of the product are the same person. The current research focuses on a unique form of socially responsible consumption behavior: gift-giving. Through 30 depth consumer...
Systematically and quantitatively determining patterns in consumer flow is an important problem in marketing research. Identifying these patterns can facilitate an understanding of where and when consumers purchase products and services at physical retail shops. Collecting data on real consumers who shop at retail stores is one of the most challenging and expensive aspects of these studies. This article...
Cross-border is an important phenomenon in Shenzhen and Hong Kong. To Shenzhen, It has been developed ever since the Special Economic Area was built. Shenzheners are attracted by the comparatively low price commodities in Hong Kong. This research is focused on the Consummer behavior pattern of Shenzhener in Hongkong. According to the investigation, price is an important factor that impacts the spatial...
Many consumers today sell unwanted merchandise through consumer-to-consumer e-commerce transactions. Yet consumer online resale behavior differs from the behavior of professional retailers and thus cannot be analyzed from a traditional retail perspective. Given the dearth of literature on consumer resale behavior, this exploratory research aims to identify the most important factors influencing consumer...
Various Internet applications have mushroomed for years in many different fields, but only few of them survive in the market. One of them is the Internet phone service which has been available since 1995. Recently, this market has shown fast development in terms of many new value-added services offered and an impressive increase in the number of users all over the world. This paper aims to investigate...
With the exponential growth of the Internet usage, Internet applications are widespread enormously across almost every field, but very few of them actually survive in the market. Among them, the Internet phone service, which has been available since 1995, has fast advanced in terms of offering new value-added services and acquiring an impressive increase in the number of users from all over the world...
There are 2,565 auction Web sites on online-auction list reports. Therefore, to understand consumers intention in using online auction and royalty is a critical issue. Yet, few studies have made on users intention to use online auction. Even though extensive researches focus on online shopping intention, however, we can not consider they both are same on use intention. Because online auction is involve...
Most consumers today tend to perform extensive research online after identifying a purchasing need. This exploratory study attempts to clarify e-consumerspsila decision-making processes for high-involvement products. Findings from the focus group interviews support that consumers do have tendency to perform search online before committing to any purchases. Also, it suggests a two-phased information...
Strategic Foresight (SF) systems enable companies to identify and react to opportunities and threats in their environment and anticipate future changes. This paper reports on a case study on SF practices of Deutsche Telekom AG (DTAG). The foresight system of DTAG includes continuous scanning and issue-driven foresight activities. These SF activities generate value for DTAG in terms of reduction of...
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