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It is well agreed that recycling of WEEE (Waste Electronic and Electrical Equipment) is vital to the protection of the world's environment and resources. However, although the ‘green’ concept has been adopted by many, recycling rate is lagged far behind, even by people who claim to be environmentalists. Our research explores this phenomenon from a neurological angle. In our study, 26 subjects were...
Refurbishing products, which are increasingly sold in business‐to‐consumer markets, is a key strategy to reduce waste. Nevertheless, research finds that consumers’ willingness to pay (WTP) for refurbished products is low. Strategies for a higher WTP are needed in order to grow consumer markets for refurbished products. Eco‐certification of refurbished products may be a key strategy here. Drawing on...
In addressing the limitations of solving the Prisoner's Dilemma problem describing the firm-end consumer Corporate Social Responsibility (CSR) dynamics from a purely rational perspective, we propose to introduce the variables of emotions and peer pressure to capture the irrational aspect of human decision making. We refer to the Theory of Planned Behavior to construct a decision making model that...
This paper presents a review of recent literature on consumer energy behaviors and willingness to pay for innovative products on the energy market. Among such products green energy and dynamic electricity tariffs will be considered. Social and psychological factors, that influence the adoption of these products will be discussed. Consumer engagement and acceptance of green energy as well as dynamic...
The purpose of this paper is to conduct an investigation into the key factors influencing the intention to use electric vehicles in Malaysia. An empirical study using a survey questionnaire distributed to a judgment sampling of 350 drivers within Selangor and Federal Territories (Kuala Lumpur and Putrajaya). A research model based on the framework of Theory of Planned Behavior was proposed to realize...
The objective of this paper is to develop the constructs for perceived consumer effectiveness; environmental concern and ecologically conscious behavior in assessing their validity and reliability. A survey has been developed and administered with a total sample of 319 achieved across the country. Through extensive review of pertinent literature, five dimensions have been identified that form the...
The objective of this paper is to develop the constructs for perceived consumer effectiveness; environmental concern and ecologically conscious behavior in assessing their validity and reliability. A survey has been developed and administered with a total sample of 319 achieved across the country. Through extensive review of pertinent literature, five dimensions have been identified that form the...
Past research had demonstrated that congruence between store image and self-image is positively related to consumer behaviour such as patronage, store choice, store preference, and also store loyalty. With the concept of corporate social responsibility (CSR), specifically, the green environment having gained a legitimate place in retail strategy, the need to understand the function of this concept...
This study presents a review of research on green marketing in China during 2000–2010. It covers articles about green marketing which were published in Chinese leading journals of management. The study analyses 5 aspects, including topics, categories, analytical techniques, research regions and samples, so as to reflect the degree of Chinese green marketing research. And based on it, we give some...
The purpose of this study was to investigate the resort hotel tourists' attitude toward green consumption. Questionnaires were used in this survey research and were distributed to subjects derived from non-probability convenience sampling. 240 tourists in resort hotels of Alishan area were surveyed, 182 questionnaires were given back with return rate of 76%. Descriptive statistics, independent t-test...
Environment protection is promoted by green consumerism, which is influenced by the attitudinal variables of consumers, e.g., Environmental Concern, and Perceived Consumer Effectiveness. This paper selected four main regions(Shanghai, Beijing, Sichuan and Jiangsu) in China for field study with valid samples of 602. on the basis of literature review and surveys of Environmental Concerns(EC) in China,...
This paper analyzes the relation between cognition of green hotel and consumption will, investigates the relation of customer's idiosyncrasy and cognitive intensity of the green hotel. The consumption attitude and will of the customer of Chinese hotel industry have been surveyed and studied on the spot. The result of study shows that the hotel customer of domestic market has certain green consumption...
It is well known that the most powerful actors in the supply chain are clients. If the market stops buying products because of a weak environmental performance, the rest of the supply chain is left with one option: address the problem and increase the perceived environmental performance of their products. Great deal of studies in many fields (psychology, sociology, environmental studies, marketing,...
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