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This pilot study examined the antecedents of consumers' intention to purchase from apparel retail websites, including website attractiveness, consumer-website identification, and website trustworthiness. A structural equation model was used to test hypotheses that were derived from social identity theory and previous research concerning online consumer behavior. The results of this study indicated...
Online consumer product review is becoming increasingly important in consumers' purchase decisions. Online product review is a sort of product information created by users based on their personal usage experience. It basically serves as a passive “sales assistant” for information seeker, the customer, to check if the product matches her idiosyncratic usages. In the context of product information seeking...
The development and progress of ICT in the recent two decades has brought great changes to the whole world. Nowadays, ICT is being applied abroad, typically applied on Internet. As for consumerpsilas behavior, e-shopping is common. This research does an analysis in the factors on traditional shopping (in-store shopping) and e-shopping by SEM Models. Also, this research analyses the causes of e-shopping...
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