The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The concept of brand passion has only been proposed for several years and related research has just begun. This research deepens previous brand passion research results and proposes and confirms the existence of brand passionate consumption. Through empirical research, this thesis aims to study the mechanism of brand passionate consumption in current Chinese market. By emphasizing the studying of...
The 2??e10 experimental method is conducted in the paper to research the consumers' difference on owning wishes , loyalty card acquiring method preference and promotion effect of loyalty card between famous brands and non- famous brands. The result of the research is as follows: the consumers' loyalty card owning wishes of famous brands is stronger than that of non-famous brands; the preference of...
This study integrates Technology Acceptance Model (TAM) and flow theory to explore the relationship among online consumers' internal and external perceptive factors, and intention to return. This study examines the online consumers from Taiwan's biggest B to C website, and questionnaire-based empirical study is used to collect data. There are 1254 valid surveys and structure equation model (SEM) is...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.