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At present, the rapid development of rural e-commerce in China, many e-commerce enterprises began to open up the rural market, but because of the special rural environment, so that most businesses ignore the real needs of rural consumers. Based on the traditional TAM model, this paper studies the adoption behavior of rural consumers by means of qualitative analysis and empirical research. The results...
‘You cannot step into the same water twice’, in other words ‘change is law of life’ and ‘everything changes and nothing stands still’ said Heraclitus, a prominent Greek Philosopher. In this similar line Changes in consumer behavior is not an exception as consumers are a dynamic and progressive and who change themselves according to the signs of time. This paper delves into the fact of changing consumer...
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. “What's Hot?” and “What's next?” are always the most common questions. Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run business. The Digital marketing...
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. “What's Hot?” and “What's next?” are always the most common questions. Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there is no revenue and without revenue people cannot run business. The Digital marketing...
Finland is at the forefront of using new information systems, such as mobile banking (m-banking). The present study develops and tests a model of continuous usage intentions toward m-banking services for a sample of 273 Finnish m-banking users. Results confirm the hypothesized direct relationships between self-congruence and perceived value, perceived risk and perceived value, perceived value and...
In order to discover the most significant factors which affect the selecting of the young consumer on their mobile operators, a questionnaire is used in this paper to get some information about the mobile users. And based on the perspective of consumer behavior, consumer behavior model is used in this research. To test and verify this model, this paper use PCA (principal component analysis) in the...
Advertisements and coupon forwarding among mobile devices and social platforms become significant in recent years. However, when users are in the crowded places where the network connection is unstable such as shopping malls, forwarding of advertisements to target users in limited time is challenge. Thus, we propose an interest-aware opportunistic advertising by mining social and consuming information...
With the recent advances in mobile technologies, the role of mobile information systems has been increasing within the consumer behavior domain. Accordingly, we propose a holistic framework which supports consumers on all stages of the consumer decision process by using the participatory sensing approach. The consumer decision process is the major part of the consumer behavior, and represents the...
Mobile learning, the learning method which learners can leverage mobile devices to learn everywhere, has become the one of the most potential learning approach as novel mobile devices emerges. However, how the novel mobile learning technology can be accepted by learners was seldom addressed. Meanwhile, due to the unavailability of large number (more than 100) experts for evaluating novel mobile learning...
Mobile communication is clearly one of the most astounding mass consumption phenomena of the last decades, which transversal diffusion has embraced all social classes. This paper focuses on the market dynamics of mobile telecommunications market from consumer's perspective and we seek to explain the diffusion of technology intensive mobile communications among Saudi culture. We investigate the role...
In this paper we present two different segmentations based on the same consumer data, done utilizing the same segmentation method, but with different segmentation bases. We compare these two analyses with regard to their potential to increase our understanding of the elusive mobile services consumer markets, in a situation where few consumers are actual users of mobile services (besides calls and...
The objective of this paper is to examine antecedents of mobile banking adoption behavior. The role of national culture, socio-demographics, consumer-behavioral-specific characters and mobile phone specifics were examined. The authors develop hypotheses based on the earlier literature and test them on a data collected from 3582 bank customers in Finland and Portugal. The results show that individualism,...
Mobile Internet is developed very fast. This paper analyzes the definition of mobile Internet and the industry development status, focuses on the consumers' behavior of college mobile phone students in Beijing area. Through the questionnaire survey of college students, their basic status, spending habits and consumer behavior characteristics were investigated and studied. On this basis, the impact...
In today's information and communication technology (ICT)-enabled service economy, there is great interest in digital service management. While the extant technology acceptance research has mainly studied user acceptance of various ICTs, there is a dearth of research on consumer acceptance of personal ICT services. In this paper, we extend the unified theory of acceptance and use of technology to...
Involvement with advertising, purchasing decisions and products has been a main topic for research and discussion for decades. Product involvement, especially, has attracted researchers' attention and has been studied under various conditions and frameworks. This study focuses on the mobile advertising channel and addresses the dimensionality of product involvement construct and the effect of involvement...
For the realization of mobile payment services, this paper further breakthrough market with mobile payment of consumer behavior, a deep research on consumer demand by generating mechanism and affecting factors of mobile payment of consumer behavior, and analyzed by mobile payment value chain of mobile operators, equipment providers, payment services, application providers, system integrators, management...
Mobile payment is one of the key businesses in the future of China's telecommunications industry, in which some cities already have a pilot. In the early development stage of this business, the obtaining of the consumer behavior is an important basis for the development and promotion of the business strategy. The mobile payment management system in this article offers some key dimensions of consumption...
At the moment, when mobile phone users are demanding more handset features as well as broader bandwidth, the fourth generation (4G) wireless telecommunication standard is emerging. However, how to define appropriate handset features toward various market segmentations to fulfill customers' needs and minimize the manufacturing cost has become one of the most important issues for the 4G handset manufacturers...
This study focused on the behavior mechanism and influence factors of wireless music consumption. Both theoretical and empirical methods were used to explore the inherent mechanism of wireless music consumption behavior under China's current consumer environment and culture. Through reviewing on the previous research papers, this study developed a theoretical model of wireless music consumption behavior...
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