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This book examines the difficulties in marketing and selling new inventions to the mass, consumer market going back to the late 19th century. The difficulties faced by this late 19th century adult trying to master a new invention can serve as a paradigm for the case histories of early adoption that make this book ??? one that he was apparently inspired to write as part of the first wave of users (around...
Increasing IP based infrastructure of wideband and networks from one side and furthermore, the competitive atmosphere of business in terms of covering the consumers' expectation with raising the quality of their services, are leading to make IPTV pervasive. Consumer behavior on the web has been the subject of considerable research in the last few years, but understanding it is made difficult by the...
Online consumer product review is becoming increasingly important in consumers' purchase decisions. Online product review is a sort of product information created by users based on their personal usage experience. It basically serves as a passive “sales assistant” for information seeker, the customer, to check if the product matches her idiosyncratic usages. In the context of product information seeking...
Self-construal and impulse buying are hot research issues. Current research investigated how self-construal and normative evaluations affect impulse buying when shopping with others. Results of this study showed that self-construal has a different effect on impulse buying for consumers with different self-construal. Specifically, when shopping with company who tends to think impulse buying appropriate,...
Environment protection is promoted by green consumerism, which is influenced by the attitudinal variables of consumers, e.g., Environmental Concern, and Perceived Consumer Effectiveness. This paper selected four main regions(Shanghai, Beijing, Sichuan and Jiangsu) in China for field study with valid samples of 602. on the basis of literature review and surveys of Environmental Concerns(EC) in China,...
The ability to sell a wider range of goods, in smaller quantities, while still making a profit, is now widely called a long tail strategy. Profiting from greater product diversity represents a significant change in optimal business strategy, which in turn is based on important changes in consumer behavior. Many firms want to develop long tail strategies, avoiding competition in mass-market fat spots,...
Switching cost is becoming a popular topic in the researches of customer satisfaction and customer loyalty. There are already some deeply understandings of the relationship among switching cost, satisfaction and loyalty inside many marketing literatures. Even so, there are still two open questions have not been answered: firstly how the cost of switching service or product influences in customer loyalty...
In recent years, the production capacity of Chinese leisurewear market has been expanding continuously, and the competition is growing in intensity as well. In such situation, how can we get the competition advantage? This is the starting point of the article.Taking the Chinese University Students (CUS) as the object, who are one of the largest consumption group of leisurewear, this paper has been...
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