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Growth in the interconnectivity of the internet and mobile technology has paved the way for augmented reality (AR) to be used in apparel, engaging consumers through extended garment features, such as promotion, entertainment and information delivery. However, for this to achieve social acceptance, consumers have to be informed of the emerging technology and persuaded of its benefits. Using a qualitative...
This research identifies the elements people consider important in their decision to adopt mobile internet TV. A theoretical framework was developed to describe adopting Internet TV via mobile device. The constructs used in the research model were Perceived Usefulness and Perceived Ease of Use, based on consumers' cognitive judgments of the service or the technology, from Technology Acceptance Model...
Mobile technology has opened up new chances to create organizational communication and customer value. The consumer-sided adoption of mobile technology and services not only increased interest among practitioners, but also among researchers of different disciplines. To analyze antecedents of mobile technology adoption and usage intention prior studies mainly applied the Technology Acceptance Model...
Modern society need a lifelong learning, people need to continue to "recharge" to update their knowledge structure and the capability to keep up with the times. With fast pace of modern life and work pressure, it is difficult to have a full time to learn the knowledge, such as school learning, career training. Mobile learning offers the possibility to solve this problem, learners can be...
The experience is everything, and we have never had so much experience to try. Mobile internet experience has become one of the new experiences in life. Firstly, this article describes the use intention of mobile Internet in China which both quantity of Chinese mobile internet users and using frequency are low. Secondly, based on TAM and flow experience theory this article builds a model of the mobile...
This study aims to examine the positive and negative factors that can significantly explain user acceptance of mobile commerce (m-commerce) in China. A technology acceptance model for m-commerce with five factors is constructed. The proposed model is tested using data collected from 156 college students in Macau. Exploration factor analysis is performed to examine the reliability and validity of the...
In recent years, technology acceptance model (TAM) has received considerable attentions in the researches of the e-commerce consumer acceptance and behavior intention. The origin and development of TAM in the e-commerce are reviewed, summarized and contrasted respectively. The models are classified into the following three categories: simple modified TAM, models combining TAM with related theories...
Mobile Web browsing services bring the full PC browsing experience to customer's mobile handsets which have been emerged. This study is to investigate the intention to use mobile Web browsing based on technology acceptance model (TAM) which has been widely used to explain and predict the IT acceptance and incorporated with self-efficacy which was identified as an important determinant of user's new...
Distributing discount coupons through mobile phone text messages or short message service has become the latest promotional strategies of companies. Mobile coupons present an exciting new opportunity to target consumers with highly customized offers. Not much research is done on the factors influencing attitude and behavioral intention of consumers using m-coupons. The present study uses the technology...
An integrated technology acceptance model, which comes from the theory of planned behavior and the extended technology acceptance model with perceived credibility based on the mobile servicespsila characteristics, is used to identify the factors that affect consumer intention to use mobile services. The results indicate that the Integrated technology acceptance model has significant effect on explaining...
Technology acceptance research has tended to focus on extrinsic motivation based on sole theoretical paradigm. Building upon and integrating the key findings of four closely related theoretical paradigms (the technology acceptance model, the theory of planned behavior, innovation diffusion theory, and the flow theory), we developed and test a more comprehensive and unified model in the context of...
This research briefly introduces the theory of planned behavior and the technology acceptance model, extends the technology acceptance model with perceived credibility based on the mobile services' characteristics. An integrated technology acceptance model, which comes from the theory of planned behavior and the improved technology acceptance model, is used to identify the factors that affect consumer...
The rapid development of wireless communication technology along with the increasing usage of the Internet has promoted mobile business as well as significant increase in consumers. Third generation (3G) mobile phone becomes more and more popular in many countries. However, the development and popularity of 3G in China was hampered. To answer it, this paper analyzed the reasons behind through innovation...
Incentives may affect users' behavior. It is critical to study how users' perception and intention are affected by the incentives. This study presents an extended technology acceptance model (TAM) that integrates incentives into TAM to investigate what determines user mobile commerce acceptance. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates...
As the number of mobile phone users is growing, purchasing products and services using mobile phones and other mobile devices are also increasing. The purpose of this study was to provide the status of mobile-commerce in the Gulf Cooperation Council (GCC) countries in term of consumerspsila attitudes towards mobile commerce and mobile services provided by mobile operators. Oman, one of the GCC countries...
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