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Using the notion of power and the technology acceptance model as theoretical lenses, this study investigates the feasibility of developing gerontechnologies that are easy to use as well as useful in enhancing the sense of power among older adults, and in fostering greater intentions to use and recommend these technologies. Through the method of experimentation and multiple rigorous statistical analyses,...
In this study, a game integrated historical events were designed for improving and promoting students' motivation and understanding for history education. For this reason, the epistemological beliefs were incorporated in the model to explore students' digital games preference by applying technology acceptance model (TAM). A total of 112 fifth grade students in an elementary school were participated...
Many new online business models have emerged in recent years. In China, online group buying (OGB) is widely used as an effective marketing method. This paper provides a research model to examine the technology acceptance factors, social and psychological factors on Chinese customer's purchase intention towards online group buying. Questionnaire survey and statistical analysis method are used in this...
By introducing the reference group influence theory into the Technology Acceptance Model (TAM) for the first time, this paper discusses the effect mechanism of three types of reference group influence and all the variables of TAM. The empirical study shows that at customers' first online shopping, (1) reference group influence of choosing and using website positively affects their perceived ease of...
Social interaction has been viewed as an important trigger for knowledge sharing. Previous studies have shown difference in both direction and magnitude of relationships between the determinants and knowledge sharing outcomes. By combing the social capital theory, the theory of reasoned action (TRA), and the technology acceptance model (TAM), the present study proposes an integrated model of knowledge...
Based on Technology Acceptance Model (TAM) predecessors have studied the impact of Internet word-of-mouth on consumer's first selection. However, what is its impact on consumer's quadratic selection? This research, taking the baking industry as a carrier, analyzes the relationship among the credibility of electronic word-of-mouth, trust, perceived risk, attraction and the intention to use. The result...
This study integrates Technology Acceptance Model (TAM) and flow theory to explore the relationship among online consumers' internal and external perceptive factors, and intention to return. This study examines the online consumers from Taiwan's biggest B to C website, and questionnaire-based empirical study is used to collect data. There are 1254 valid surveys and structure equation model (SEM) is...
This study examines the causal relationship of perceived ease of use, perceived usefulness, attitude, trust, behavior intention and actual behavior, which occur online shopping with the moderating effects of online experience. An estimated model discusses building an effective relationship with online shoppers. The survey was conducted with 600 undergraduates in Taiwan. Structural equation modeling...
This study explores the composed elements of a sense of belonging and the consequences of this sense when using technology in the setting of a community-based organization. Previous research on the Technology Acceptance Model (TAM) has indicated that a user's actual behavior in technology use is determined by perceived constructs of technology features, such as usefulness and ease of use. However,...
We use information technology to accomplish a significant portion of our daily tasks. The way individuals choose to use technology varies as much as the outcomes of their usage. Appropriation the way that people choose or learn to use technology has been explored at a group level to explain group behaviors and performance. Although appropriation antecedents and outcomes have been investigated in many...
The use of information technology (IT) has received much attention in the information systems (IS) literature. The large number of studies on IT adoption and technology acceptance has focused on intentional behavior, applying theories such as the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM). In recent years, technology acceptance models have been extended to cover habitual...
In some new industries, firms not only must introduce the new types of products or services but also enhance the customer loyalty so that customers purchase more products or service provided by focal firm. The customer relationship management with the double targets has vital theory and application means. This research built a new future use intention model of the college student credit card customers...
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