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This study examines the factors that influence mobile learning adoption among Chinese university students. China’s higher education market is large and mobile device ownership is considered a status symbol. Combined, these two factors suggest mobile learning could have a big impact in China. From the literature, we identified three major areas that may affect behavioral intention to adopt mobile learning...
Based on Technology Acceptance Model (TAM) predecessors have studied the impact of Internet word-of-mouth on consumer's first selection. However, what is its impact on consumer's quadratic selection? This research, taking the baking industry as a carrier, analyzes the relationship among the credibility of electronic word-of-mouth, trust, perceived risk, attraction and the intention to use. The result...
Based on 287 samples collected from four universities, as well as three virtual communities of online shops in China, the author analyzed the impacts of review system on online shopping intention. A model reflecting characteristics of e-commerce based on TAM was created. Four features of review system (Quality, Quantity, Accuracy, and Interactive) were chose as independent variables, while Usefulness,...
It is well known that e-commerce can help firms reduce cost, enlarge market and enhance efficiency etc.. Yet, e-commerce is not being adopted readily by small and medium-sized enterprises in China. So it's necessary to explore the mechanisms affecting its adoption and implement. Based on literature review, various types of factors previously considered are examined. According to this, a multi-level...
The model of RFID adoption in China is proposed, which includes FRID technology, organization, environment, perceived ease of use, perceived usefulness and the attitude of use. The survey is conducted and the data is analyzed with SEM using AMOS to verify the proposed model. The analysis shows that environmental variable has the most important influence on the RFID adoption. The second is organizational...
With the development of mobile communication technology, wireless mobile data services have experienced a rapid growth in China. But the acceptance of those services is not well enough. In this paper, we considered the wireless mobile data services as an integrated service, and constructed an acceptance model by combining the technology acceptance model with Hawkins's consumer behavior model to analyze...
The rapid development of wireless communication technology along with the increasing usage of the Internet has promoted mobile business as well as significant increase in consumers. Third generation (3G) mobile phone becomes more and more popular in many countries. However, the development and popularity of 3G in China was hampered. To answer it, this paper analyzed the reasons behind through innovation...
The virtual money has spread over the young netizens in recent years, especially in China. The new phenomenon related to the virtual money has been paid more attention in literature, from e-service provider and even government. This study applies the modified technology acceptance model (TAM) in order to propose the research model and the paper stands on the point of the impact of the virtual money...
The increasing popularity of the Internet in China has created great challenges and opportunities for various business sectors. The banking industry is no exception. To sustain business competitiveness, more and more financial institutions are providing Internet banking services. Thus, there is a need for research to investigate the way in which Internet banking site features ultimately influence...
Instant messaging (IM) is a popular Internet application around the world. In China, the competition in the IM market is very intense and there are over ten IM products available. However, many of these products are not well accepted by Internet users and they only have small market shares. These companies are eager to know what factors determine user's acceptance of IM. In this paper, we examine...
Based on the theory of planned behavior, this paper builds an integrated research model to explore the factors that influencing consumer intention of using mobile advertising in China. Some variables from technology acceptance model and the theory of attitude toward Internet advertising are added in the research model. A survey is developed in several universities, and the structural equitation modeling...
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