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In 2009, China Ministry of Industry and Information Technology issued 3G (3rd generation mobile network service) licenses in China, which marked China's telecom industry enter into 3G era. Motivating the diffuse of 3G network services has became an important issue for the telecom operators and China's telecom industry. However, very little is actually known about critical factors for consumers' acceptance...
With the coming of the 3G mobile communication technology era, Mobile Learning is gradually integrated into our lives. How to make the learners accept this new learn way as soon as possible has become the focus to researchers. Based on Technology Acceptance Model, we add the External Factors and Interest, this paper presents the factors of TAM model that have influence on Mobile Learning. According...
Studies on intention to use, adopting the technology acceptance model (TAM), have been reported but their extended models do not provide a good explanation of the determinants of intention to use 3G mobile TV. The present study develops and examines a more comprehensive technology acceptance model by introducing new typical constructs and identifying their role in promoting the behavioral intention...
Innovation attributes are not only the most important characteristics of the innovative products, but also have the major impact on the adoption speed. In this study, attitude is taken as the mediating variable, and the innovation attributes of product are defined according to the innovation diffusion theory and technology acceptance model, and the integration model of innovation attributes cognition...
This paper investigates the influence factors to 3G mobile phone's use according to Technology Acceptance Model (TAM). Additionally, this paper build hypotheses model, analyze the factors of this behavioral intentions which consumers use 3G mobile phones and discuss the four factors' influence to the 3G mobile phones use of behavioral intentions. The structural equation model (SEM) technique was used...
The rapid development of wireless communication technology along with the increasing usage of the Internet has promoted mobile business as well as significant increase in consumers. Third generation (3G) mobile phone becomes more and more popular in many countries. However, the development and popularity of 3G in China was hampered. To answer it, this paper analyzed the reasons behind through innovation...
Third generation of mobile technology (3G), being an instantaneous communication medium, is related to mobile commerce (MC) and this has grown rapidly and spread around the globe. IT researchers often place their focus on users' acceptance and its antecedents. Yet factors that influence satisfaction in MC are rarely seen. Viewing 3G service as a mobile technology, this paper has applied technology...
In this study, we will show that cultural factors are used to explore the different findings; it can influence the initial variables directly without mediation. We also apply an extension model to the Technology Acceptance Model - the COMPASS Acceptance Model which is very suitable for testing mobile services adoption, and may be used to define the weighing factors of mobile servicespsila life cycles...
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