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Journal of the Academy of Marketing Science > 2010 > 38 > 4 > 399-417
Information Systems Frontiers > 2009 > 11 > 5 > 569-597
Journal of the Academy of Marketing Science > 2010 > 38 > 4 > 399-417
Information Systems Frontiers > 2009 > 11 > 5 > 569-597