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Tourism and the Internet are the two extremely correlated partners in today world. Information technology (IT) has had revolutionized the operations, structure and strategy of marketing in travel industry. However, this is not the exact case in developing country, such as Iran. The applications of e-marketing in tourism industry are restricted by some problematic factors.In this paper after reviewing...
By analyzing the current E-commerce pattern of China's travel industry, the paper make researches in the application of E-commerce pattern based on value-chain and probe into the advantages and foreground of new value-chain based on BSP for further step. Finally, the paper provides some advices to the current development situation of travel industry E-commerce in China.
Content delivery is the key factor in development and application of the tourism Web sites. This paper employs the Rachman and Buchanan's research method to study the content delivery of the top three famous tourism Web sites in Chinese mainland, the result shows that their content delivery exist some default and insufficiency. Some improving ways also discussed for these tourism Web sites.
The paper focuses on the study of classification, function and effect of travel intermediaries, analyzing the internal and external application as well as representation of e-commerce for travel intermediaries in e-commerce environment, and finally discussing the future development trend of travel intermediaries.
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