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The effects of customers' social ties on switching costs have recently attracted researchers' attention. This study formally included customers' social ties as a new antecedent to supplement those elucidated by Burnham in 2003. Through empirical research, this study successfully verified the reliability and validity of items created to measure social ties, and it demonstrated the facilitating effects...
Opportunistic networking is perhaps the only available option for the deployment of distributed mobile social networks, in which no form of infrastructure is present. There have been numerous approaches attempting to devise new socially-aware metrics, in order to increase the effectiveness and efficiency of the opportunistic routing algorithms. However, the routing procedure itself is usually not...
Teamwork plays an important role in many areas of today's society, such as business activities. Thus, the question of how to form an effective team is of increasing interest. In this paper we use the team-oriented multiplayer online game Dota 2 to study cooperation within teams and the success of teams. Making use of game log data, we choose a statistical approach to identify factors that increase...
This paper presents an interview study of how social network communication media, Facebook specifically, can facilitate and influence proximal communities. We investigated scenarios in which users integrated their online interactions with offline activities. We found that Facebook heightened the visibility of social identities, but that these identities are multifaceted and dynamically modulated by...
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