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This paper studies the problem that how social norms emerge even though agents are selfish and attempt to only maximize their own utility. We propose a new rule for social interactions. The rule is called Highest Rewarding Neighborhood (HRN). The HRN rule allows agents to remain selfish and be able to break relationships in order to maximize their utility. Our experiment shows that when agents are...
With existence of the social custom or norm, Naylor demonstrates a possibility of stable long-run equilibria of support for a strike in a labor market, and this implies that at least some individuals will behave cooperatively and hence the prisoners' dilemma could be escaped. In this paper, we develop an agent-based simulation system in which artificial adaptive agents have mechanisms of decision...
From the perspective of social influence, this study developed an integrated model to explain different roles of social referents in an individual's e-commerce adoption based on theory of planned behavior (TPB) and trust relative theories. On basis of available research, online consumers' social referents were divided into three types: interpersonal norm, social norm of subjective norm and external...
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