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In order to maintain a sustainable development in this dynamic plight of current world financial crisis, a firm must make marketing innovation as one of the core topics. However, the theoretical system of marketing innovation neither has yet entered the field of innovative research nor formed its own system because it is still mainly in the period of practicing both at home and abroad. Therefore,...
Environment issues have induced firms to search and develop cleaner technologies and production practices. This process has created new business opportunities, which are related to sustainable production and to the conservation of the environment. This paper aims at understanding the implications of innovation trajectories based on the development of sustainable products and technologies for innovation...
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