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Personalized recommender system is an indispensable application and re-shaping the world in e-commerce scopes. Following a brief review of approaches to elucidate personalized recommendation, our research work focuses on exploring a new approach of semantically associated extension by integrating the Spreading Activation model with the knowledge of chromatology to dynamically acquire the information...
Electronic negotiations are becoming an important research subject in the area of electronic commerce. Decision analysis and especially multiattributive utility theory play an important role for the support of electronic negotiations. The preferences are usually represented as a utility function on the set of alternatives such that the user prefers an alternative exactly when it has higher utility...
Electronic negotiations are becoming an important research subject in the area of electronic commerce. Decision analysis and especially multiattributive utility theory play an important role for the support of electronic negotiations. Decision theory is a well-tested approach to helping a user choose from a set of alternatives when the user's preference structure is known. The preferences are usually...
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