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In a business setting, the customer value is crucial as it determines how much it is worth spending to acquire a particular customer. Viral marketing techniques leverages social ties among users to help advertising a particular product. Recently, as mobile devices (e.g., smart phones, GPS devices) became ubiquitous, location-based social networking websites (e.g., Gowalla, BrightKite, Foursquare)...
Recently, the value chain coordination has been drawing much attention of both researchers and practitioners. One of the most prevalent approaches would be “revenue-sharing”, where a supplier providing products to a retailer works together with the retailer, and the two parties agree upon a contract so as to increase their respective profits. More specifically, the wholesale price of the supplier...
Professional Managers play a very important role in modern corporation management. The profits of the company mostly depend on the executives' performance. As we all know, these executives work behaviors are absolutely related to what they can get from the boss. This article gives a non-linear model to research the factors of the effective incentive on these managers. Furthermore, on the basis of...
A custom-designed item commonly involves a prepurchase entry fee as well as a purchase price. This paper consider a two-stage pricing strategies format, the firm decides to make a binding commitment to a second-stage price in which quality is privately assessed and evaluated by each consumer who entered in the first stage. With commitment, the two price points are strategic substitutes and the firm...
In a closed-loop supply chain, the manufacturer makes new products and sells them by the retailer in the first period, reclaims used-products by the retailer in the second period. But the supply of used-products is affected not only by the amount of new products that sold to the consumer market, but also by the end-customerpsilas willingness that is affected by the difference between the end-customerpsilas...
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